In the news release, Cult-Favorite Skincare Brand Mad Hippie Expands Its Peptide Powered Lineup with NEW Wrinkle Relaxing Eye Treatment!, issued 30-Jul-2026 by Mad Hippie over PR Newswire, we are advised by the company that changes have been made. The complete, corrected release follows:

Cult-Favorite Skincare Brand Mad Hippie Expands Its Peptide Powered Lineup withNEW Wrinkle Relaxing Eye Treatment!

NEW YORK, July 30, 2026 /PRNewswire/ — Clean skincare favorite Mad Hippie is bringing advanced peptide technology to the eye category with the launch of their new Wrinkle Relaxing Eye Treatment ($34.99), a multi-tasking neuropeptide cream designed to visibly soften expression lines while brightening and revitalizing tired under eyes, offering a clean, non-irritating alternative to stronger retinols and cosmetic procedures like Botox.

This innovative treatment combines 5 powerful peptide complexes with skin-loving hydrators, polyglutamic acid & ceramides to deliver smoother, brighter, more youthful-looking eyes without irritation.

“At Mad Hippie, we are always looking for innovative ways to deliver real visible results using ingredients that work in harmony with the skin,” says Mad Hippie Co-Founder Dana Stewart. “This formula utilizes 5 cutting-edge peptides at clinical concentrations to reduce expression lines, brighten, soften and smooth.”

Powered by a unique penta-peptide formula, including two neuromodulators to reduce wrinkle contractions, two collagen-boosting peptides, and one for under eye discoloration.  This concentrated formula delivers multi-pathway results rarely seen in clean skincare. The advanced formulation targets crow’s feet, expression lines, puffiness, dark circles, and under eye fatigue while supporting overall skin smoothness and firmness.

Key actives include:

• Syn-Ake ® – A biomimetic tripeptide that helps reduce the intensity of muscle contraction, delivering a gentle wrinkle relaxing effect around the eyes.
• Argireline Amplified ® – A next generation peptide shown to be up to 50X more effective than classic Argireline in softening expression lines and improving skin smoothness.
• Haloxyl ® – dual peptide complex clinically shown to reduce the appearance of dark circles and puffiness under the eyes.
• Matrixyl Synthe’6 ® – Newest generation of the matrixyl peptide.  Clinically proven to lift and reduce wrinkle volume & depth. 
• Sepilift ® – Peptide complex clinically proven to hydrate, volumize and smooth skin

Together, these ingredients help relax crow’s feet and expression lines, visibly reduce under eye discoloration and fatigue, and improve skin brightness, smoothness, and firmness.

“Many people want smoother, brighter under eyes but are hesitant to use harsh treatments or invasive procedures,” adds Co-Founder Sam Stewart. “We’re excited to introduce a product that helps visibly relax expression lines and refresh tired eyes while staying true to our clean skincare philosophy.”

Mad Hippie’s Wrinkle Relaxing Eye Treatment is available now on MadHippie.com!

About Mad Hippie

Founded in Austin, Texas, in 2009 by husband-and-wife duo Sam Stewart and Dana Stewart, Mad Hippie is a clean skincare brand focused on creating high-performance products powered by effective ingredients and backed by conscious practices. Known for best-selling formulations like its Vitamin C Serum, Mad Hippie products are carried in more than 5,000 retailers nationwide, including Whole Foods Market, Sprouts and Ulta Beauty, as well as internationally. The brand remains committed to sustainability, transparency, accessibility, and creating innovative skincare designed to support healthy skin while minimizing environmental impact. For more information, visit madhippie.com or follow @madhippiebeauty.

Press Contact:

Victor Ortiz
The Woods & Co.
Victor@TheWoodsAndCo.com

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SOURCE Mad Hippie