Dermatologist founded and L’Oreal acquired K-beauty brand enters next phase of growth 

NEW YORK, Oct. 1, 2026 /PRNewswire/ — Dr.G, Korea’s No. 1 skincare brand¹, today announces its official launch on TikTok Shop, accelerating the brand’s expansion in the U.S. and marking an important next step in its global growth. The launch follows L’Oréal’s acquisition of Dr.G in 2024 and comes as the company continues to invest in the growing K-beauty category globally. 

With its sights set on continued global expansion, the U.S. is one of the first key markets in Dr.G’s next phase of international growth. Coupled with global K-beauty value sales up 53% year over year², Dr.G is expanding at a time when U.S. demand for ingredient-led innovation and high-performance skincare are on the rise, bringing its clinic-inspired formulas to a broader American audience. 

“Our ambition is to bring Korea’s most popular skincare brand, Dr. G, to every K-beauty consumer in America. Dr.G was developed by a dermatologist more than two decades ago to deliver clinic-level results at an accessible price point. We are excited to expand the brand’s presence in the United States and introduce more consumers to K-beauty,” said Tina Fair, President, North America for L’Oréal’s Consumer Products Division.

Following its initial U.S. debut on Amazon, Dr.G also launched a storefront today on TikTok Shop to further expand its U.S. retail presence, creating a new way for consumers to discover and shop the brand while building greater awareness in the U.S. market. Dr.G’s TikTok Shop assortment will feature seven products, including best-selling formulas from the R.E.D and Black Snail collections, priced from $25.99 to $44.99. Five TikTok Shop-exclusive bundles will also be available, priced from $29.99 to $89.99 and offering savings of up to 63% off full retail prices.

Dr.G was founded in 2003 by renowned Korean dermatologist, Dr. Gun-Young Ahn, who founded the country’s pioneering cosmetic dermatology practice, bringing over two decades of specialized medical and formulation expertise to every product. Dr. Ahn created Dr.G to develop effective skincare with sensitive skin in mind, combining dermatological expertise with clinically tested ingredients and high-performance formulas.

“When I founded Dr.G, I wanted to bring the knowledge and care of dermatology beyond the clinic and into people’s everyday lives. More than 20 years later, that vision continues to guide us. Our continued expansion on TikTok Shop in the U.S. is an exciting new chapter for Dr.G—connecting our Korean dermatological heritage and science-driven approach with a new generation of consumers who are discovering, learning and shopping for skincare in entirely new ways,” said Dr. Gun-Young Ahn, Founder of Dr.G. 

Today, Dr.G is the No. 1 skincare brand in Korea¹, with best-selling products that have reached millions of consumers and a portfolio featuring ingredients central to Korean skincare innovation, including Centella Asiatica, PDRN and Black Snail Mucin. The brand’s U.S. expansion brings that established track record to a growing American audience seeking effective, science-backed K-beauty.

Dr.G’s TikTok Shop launch will be supported by a 360-degree U.S. marketing campaign spanning social content, creator partnerships, out-of-home advertising, influencer activations and launch events in New York and Los Angeles.

Dr.G is now available in the U.S. on TikTok Shop and Amazon.

ABOUT DR.G
Dr.G is Korea’s No. 1 skincare brand, founded in 2003 by renowned dermatologist Dr. Gun-Young Ahn. What began as the country’s first cosmetic dermatology clinic has evolved into a globally recognized skincare brand. Guided by the belief that everyone deserves healthy skin, Dr.G merges clinical science with soothing efficacy to create formulas that are dermatologist-developed, clinically tested, and gentle enough for even the most sensitive skin. Each product reflects the brand’s commitment to integrity, innovation, and results — bridging the gap between professional dermatology and everyday skincare.

¹ “No.1 Skincare Brand in Korea” — Worldpanel by Numerator (formerly Kantar Korea), Panel Study, March 23, 2020 – March 23, 2025, Penetration in South Korea.

² NielsenIQ, “K-Beauty Goes Global: Sales Surge 53% as Korean Brands Expand Across Markets,” July 15, 2026.

For press inquiries please contact:
Alison Brod Marketing & Communications
dr.g-media@abmc-us.com 

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SOURCE Dr.G